To get people who live with intention to upgrade their light beer by positioning Corona Premier as the brand for today’s active lifestyle. To do this the visual direction needed to be in motion. Photography was sporty, authentic, and stylish. Product was shot at dynamic angles, macro, and in motion that mimicked the lifestyle being portrayed. Typography was also reflective in this style, using a variable font that could shrink and expand depending on the message or canvas. This campaign was for the active-minded consumer and it’s look needed to reflect that.