It Takes Little 
to be Big

Big Borther Big Sister

Most people feel they don’t have time to be a mentor. We’re here to tell them, that’s ok. Because the truth is, it doesn’t take much to make a huge difference for a kid in need. We hope to call the attention of 1,000,000 Bigs with one simple idea: It Takes Little to be Big.

To bring this message to life we created a design system, easy enough, that could be implemented across all platforms.

Creative Directors: Kurt Fries, Andres Arlia, and Gio Muratori

Art Director: Luz Gonzalez

Copy: Tori Dubray

Designers: Tracey Wong and Jojo Uhila