It Takes Little
to be Big
Big Borther Big Sister
Most people feel they don’t have time to be a mentor. We’re here to tell them, that’s ok. Because the truth is, it doesn’t take much to make a huge difference for a kid in need. We hope to call the attention of 1,000,000 Bigs with one simple idea: It Takes Little to be Big.
To bring this message to life we created a design system, easy enough, that could be implemented across all platforms.
Creative Directors: Kurt Fries, Andres Arlia, and Gio Muratori
Art Director: Luz Gonzalez
Copy: Tori Dubray
Designers: Tracey Wong and Jojo Uhila























